The Violet Hour
"Painting is silent poetry and poetry is painting that speaks" (Plutarch)
Established in February 2013, The Violet Hour is a collaborative enterprise intent upon showing, promoting and publicizing the work of young artists in the early stages of their careers, as well as undertaking projects with more established artists. Its name borrowed from Eliot’s The Waste Land, The Violet Hour is an alliance between art professionals Sarah Reynolds and Alex Wellesley Wesley and allows them the indulgence of interweaving their shared love of poetry with visual art.
The Violet Hour provides a springboard for visual art, operating in league with breakthrough artists, designers and galleries on pop-up showcases, exhibitions and projects across London and beyond.
In 2010, after 7 years with a central London dealer and spurred by her own interest in investing in breakthrough art, Sarah started Sarah Reynolds Fine Art to promote emerging artists and advise collectors on work spanning a range of media; print, paint, drawing, photography and sculpture.
Working with a range of private and corporate buyers, Sarah sources works and builds collections as well as advising on framing, lighting and hanging. She cites working closely on projects with artists and collectors as the most enjoyable element of her work, investing in these relationships to discern the individual needs involved. She believes that taking such a tailored approach creates mutually rewarding outcomes.
Alex Wellesley Wesley
In 2006, drawing on her background in advertising and graphic design, and latterly in contemporary art, Alex set up Alex Wellesley Wesley Art and Design, an art consultancy aimed at providing insightful and inspiring ideas and results for collectors at all levels.
After many years working with private and corporate clients, and creating and building collections, the development of coherent design solutions became the basis from which Alex has been able to promote and exhibit the work of both established and emerging artists. She has presided over a number of corporate collections and views this as an organic process requiring a close collaboration and shared vision. Inevitably she has become absorbed by the juxtaposition of art and artists, and is very drawn to the challenge and allure of group shows.